Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast supply chains, using digital channels to create convenient and authentic shopping experiences.
How do traditional consumer goods marketers compete? And how do you overcome the impact of generic brands and point-of-sale data collection to grow digital sales and customer loyalty?
Join our brand marketing experts as they tackle the biggest challenges facing consumer goods companies – and provide the strategies and tactics that will help you win.
Register today for “The Top 4 Digital Challenges Facing Consumer Brands – And How to Solve Them,” produced by Digital Marketing Depot and sponsored by Mapp Digital.
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Read more here: https://marketingland.com/the-top-4-digital-challenges-facing-consumer-brands-and-how-to-solve-them-261070