As a communicator, it’s your job to keep your content from flatlining. No magic recipe will garner tons of engagement for your brand. Building an authentic, beneficial connection to your target audience should do the trick.
How can you do it? Emotional, sharable content with a personal element is powerful. Video can result in media coverage and tons of social shares. Check out these examples from PR Daily’s 2016 Video Awards to it done right:
Be warned: You may end up crying at your desk while watching this video. Tidelands Health’s neurological rehabilitation center produced this emotional patient recovery story. Matt was diagnosed with Hashimoto’s encephalitis, which causes brain swelling and issues with mobility and memory. Matt worked with Tidelands Health’s physical therapists to regain mobility, strength, endurance and balance. They went the extra mile and helped him choreograph a dance for his oldest daughter’s upcoming wedding. He went from being in a wheelchair to putting on a show in front of friends and family on his daughter’s big day. This earned Tidelands the Grand Prize in the 2016 Video Awards, proving that the hardest stories to tell are often the most rewarding.
For an internal communications holiday campaign, AT&T asked employees what they would do with some extra money to make someone else’s day a little brighter. Employees sent in suggestions, one of which was to bring a soldier home for the holidays. The team at AT&T made arrangements
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