One Monday last June, a few teams at The Seattle Times got together to sift through about 30 ideas they’d collected from the newsroom for a hack week.
In an off-white conference room with exposed ductwork and windows looking out on Seattle’s Denny Way, the product, software development and user experience teams scribbled ideas onto big neon yellow and orange sticky notes.
They included: election app, podcast center, UGC contest tool, events calendar and analytics hub.
Nick Eaton, digital audience editor, asked for that last one. Could the developers build a dashboard, he wondered, that was actually easy to use and brought all the data that’s available into one place? Could they build a single tool that more clearly answered the question: How’s my story doing?
Newsrooms have tracked audience for years now. But what if they’ve been watching the wrong numbers, or, perhaps, not all the right numbers?
That hack week last summer produced the hub, and the Times has been tweaking it ever since. What they think they’ve come up with is a measurement that moves journalism analytics beyond the pageview hunt.
Now, the newsroom can see if their stories are actually turning readers into subscribers.
Hack week. (Photo courtesy of Sharon Chan/Seattle Times)
The influence report
The Times’ in-house analytics hub measures all the things most analytics tools measure, but it also looks at the work that leads people to
Read more here: https://www.poynter.org/news/seattle-times-making-it-everyones-job-grow-digital-subscribers