By now, the for-profit Seattle Times is pretty good at working with nonprofits in funding critical coverage.
From 2010 to 2018, the Times brought in $4 million from 21 foundations, corporations and nonprofits to cover education, traffic and homelessness.
On Thursday, it announced the launch of a new fund, and this time, the Times thinks both the community and individuals will step up and pay up.
“Our goal is to build one of the largest local investigative teams in the nation to increase our ability to engage the public, call for accountability, and explore solutions to make a difference for the people of our region,” The Seattle Times Investigative Journalism Fund leads with online. The project is an initiative of nonprofit The Seattle Foundation, which has worked with the Times before.
But will people open their wallets? The Times thinks so.
For several months last year, the newsroom tested the idea of individual support through a series of events and surveys with prospective donors. They talked with the powerful and the regular at all different income levels and heard two things: people want a tax deduction and they get why investigative reporting matters.
“The awareness now about the importance of journalism and helping it survive and thrive is so much higher than it was a few years ago,” said managing editor Michele Matassa Flores. “We wanted a way for everyone
Read more here: https://www.poynter.org/reporting-editing/2019/the-seattle-times-is-launching-a-community-funded-investigative-team/