MORE FACT SHEETS: STATE OF THE NEWS MEDIA
A vast majority of adults in the United States get at least some news online (either via a mobile device or desktop/laptop), and the online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets.** Digital advertising revenue across all digital entities (beyond just news) continues to grow, with technology companies playing a large role in the flow of both news and revenue. Explore the patterns and longitudinal data about digital news below.
While online news includes the digital operations of many so-called “legacy” news organizations (those that originated in print or broadcast), this audience section presents data about digital-native news publishers – those originally founded on the web. (Data on the digital operations of legacy media outlets is included in other fact sheets where available.)
The digital-native news outlets included in this analysis are those whose primary domain – the outlet’s flagship website – averaged at least 10 million unique visitors per month from October to December of each year analyzed, according to Comscore, a cross-platform audience measurement company. There were 37 such outlets in 2018 (for a full list of outlets and collection methods, see the methodology).
The average fourth quarter, monthly unique visitors for the primary domains of these outlets in 2018 was 22.4 million, similar to the 21.7 million in 2017, according to Comscore data. The average minutes per visit was 2.0, down from 2.4 minutes
Read more here: https://www.journalism.org/fact-sheet/digital-news/