MORE FACT SHEETS: STATE OF THE NEWS MEDIA
The audio news sector in the U.S. is split by modes of delivery: traditional terrestrial (AM/FM) radio and digital formats, such as online radio and podcasting. While terrestrial radio reaches almost the entire U.S. population and remains steady in its revenue, online radio and podcasting audiences have continued to grow over the last decade. Explore the patterns and longitudinal data about audio and podcasting below. (Data on public radio beyond podcasting is available in a separate fact sheet.)
The audience for terrestrial radio remains steady and high: In 2018, 89% of Americans ages 12 or older listened to terrestrial radio in a given week, according to Nielsen Media Research data published by the Radio Advertising Bureau, a figure that has changed little since 2009.
Note: This and most data on the radio sector apply to all types of listening and do not break out news, except where noted. Nielsen lists news/talk among the most-listened-to radio formats; in 2018, the news/talk format earned 10% of radio audiences during the average 15-minute period during the day.
Pew Research Center
According to “The Infinite Dial” report by Edison Research and Triton Digital, the share
Read more here: https://www.journalism.org/fact-sheet/audio-and-podcasting/