MORE FACT SHEETS: STATE OF THE NEWS MEDIA
Newspapers are a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. The industry’s financial fortunes and subscriber base have been in decline since the mid-2000s, and website audience traffic, after some years of growth, has leveled off. Explore the patterns and longitudinal data about U.S. newspapers below.
The estimated total U.S. daily newspaper circulation (print and digital combined) in 2018 was 28.6 million for weekday and 30.8 million for Sunday, down 8% and 9%, respectively, from the previous year.
Weekday print circulation decreased 12% and Sunday print circulation decreased 13%.
(Note that in this fact sheet and in the chart below, data through 2014 is from Editor & Publisher, which was published on the website of the News Media Alliance (NMA), known at the time as the Newspaper Association of America (NAA). Since then, the NMA/NAA no longer supplies this data, so the Center determined the year-over-year change in total circulation for those daily U.S. newspapers that report to the Alliance for Audited Media and meet certain criteria, as detailed in the note of the chart below. This percentage change was then applied to the total circulation from the prior year – thus the use of the term “estimated total circulation.”)
<div data-chart-id=”62593″ data-title=”Total estimated circulation of U.S. daily newspapers” data-credits=”Note: To determine totals for 2015 onward, researchers analyzed the year-over-year change in total weekday and Sunday circulation using
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