Modern CMOs face a creativity problem and opportunity. Sixty percent of CEOs consider creativity to be the single most important quality in a leader, yet only 25 percent of workers feel they’re living up to their creative potential. Why is there a gap this large, and what can business leaders do about it? It represents a gap that innovative CMOs can close.
Why? A creative workforce can give a company the edge it needs to stay ahead of the competition. If you want to give your team a creative boost, it’s important to encourage people to pursue the paths that interest them and reward unique solutions to problems.
Changing the very demeanor of your work, however, is always easier said than done. If you’re looking for practical ways to spark creativity in your brand, here are some places to start:
1. Put down the devices
Smartphones and computers may be integral to the way modern business is done, but they can also have serious drawbacks. While I was researching my new book, I discovered the multitasking that technology enables is a massive drain on personal creativity. If you want your workers to get a new perspective on a problem, set aside an hour or two with no devices at all. Forcing people to work solely with what they have at their disposal is bound to inspire novel thinking.
2. Read as a team
Long-form reading does wonders for the creative mind. Reading a book together as a work group can
Read more here: https://marketingland.com/spark-creativity-11-tips-to-build-a-more-creative-business-266058