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Twitter rebrands and expands in-house brand strategy team. Twitter has given its in-house brand strategy team a new name, Twitter Next, and has expanded the group to include a newly-formed lab made up of technologists, program managers and designers.
“Through data-driven experimentation, Twitter Next’s new lab has already stewarded more than 200 custom programs in 2019, with advertisers across all industries globally,” writes Alex Josephson, the head of Twitter Next. He said his team is focused on “re-imagining the technological possibilities” of the platform.
Work so far has included campaigns for KFC, BET and Samsung Spain. “I’m not sure we’ve ever seen one of our campaign messages — in this case #BatallaQLED — more talked about on Twitter,” said Samsung Spain CMO Alfonso Fernandez, “I think of Twitter as more than just a media platform; the team at Twitter Next are truly creative partners for us.”
The Twitter Next group also rolled out a beta of its Brand Reminders platform, a tool that lets brands set up auto-reply campaigns to alert fans when new content has been released. The tool has been piloted by more than 70 advertisers who have used it for sales promotions, movie trailer drops and TV program announcements.
“Stories Can Do It,” says Facebook’s marketing team.
Read more here: https://marketingland.com/social-shorts-twitter-next-facebook-pushes-story-ads-adobes-latest-consumer-survey-268268