TechCrunch covered the new feature yesterday, reporting that users can now tag someone in a Story by adding another user’s handle when typing text over a photo or video. Anyone viewing the Story will see a “More” option at the bottom to be able to swipe up and see the tagged account’s handle, Bitmoji and an “Add” button to follow the account — making it easy to find and follow more Snapchat users.
According to a Snap spokesperson, the feature is in “test mode” and currently works for any type of account, including “organic” brand accounts.
TechCrunch says that, for now, the tags generate notifications as long as the person tagged is part of the test.
The bonus for brands with this new feature is that any call-out from an influencer on the platform will make it more easy for the influencer’s audience to find and follow the brand — giving company-branded Snapchat accounts more exposure and upping follower numbers.
Likewise, when an influencer or high-profile Snapchat personality or celebrity is tagged within a Story, it will help drive their follower numbers by exposing them to new audiences.
The popular Snapchat influencer Virginia Salas Kastilio, who has nearly 80,000 followers on her @Ginicanbreathe account and often partners with brands on the platform, told TechCrunch the new feature
Read more here: https://marketingland.com/snapchat-helps-influencers-brands-build-follower-numbers-new-tagging-feature-235816