Snap, Snapchat’s parent company, had its third straight quarter of revenue growth during the third quarter of 2019, up 50% year-over-year at $446 million. Daily active users (DAUs) were up 13% year-over-year, reaching 210 million. Snap trimmed its loss by 30% in the quarter, from a loss of $323 million to a loss of $227 million.
Snapchat DAUs up on iOS and Android. It appears Snapchat has turned a corner in terms of growth among its Android users — a challenge it has been trying to overcome after a redesign in 2017 negatively impacted the Android version of the app.
During the second quarter of this year, the company reported higher retention rates for first-time Android users and an uptick in the number of Android users sending Snaps. Per this most recent earnings report, Snapchat said DAUs were up 4% sequentially and 13% year-over-year on both its iOS and Android platforms, with a global user base reaching of 210 million during the third quarter of 2019 (24 million more than the third quarter of 2018).
Snapchat reports its DAUs open the app, on average, 30 times a day, and that time spent watching Discover content increased 40% year-over-year.
Snap’s ad revenue keeps climbing. Snap’s commitment to the long-game, rebuilding its app in 2017 and focusing its efforts on building out its self-serve ad offerings appears to be paying off. The company is continuing to see steady growth, reporting an increase in revenue for three straight
Read more here: https://marketingland.com/snap-trims-loss-revenue-up-50-as-platform-adds-users-269542