In a world where everyone’s fighting for relevance in search, technical SEO is a Swiss army knife you can use to improve your site’s usability, crawlability, indexation and ultimately rankings.
But it’s easy to get lost in the weeds while working through technical SEO fixes — many SEOs reach a point of diminishing returns where they keep making small changes that achieve frustratingly little. That’s why it’s important to understand what to prioritize as well as how to accomplish your goals.
This article explores three key pillars you can focus on to strengthen your technical framework. However, even though this article only explores technical SEO best practices, please remember that you cannot neglect your on-page SEO, such as content creation and optimization, and off-page SEO, such as link building if you want your website to rank well and compete for high-priority keywords.
1. Indexing and crawlability
Google needs to index your website’s pages before they appear in search. You can help the search engine out by ensuring that it’s able to find your important pages (ensuring they’re crawlable) and indexing them properly. This is SEO 101, but it’s a vital first step.
Ensure all essential pages are indexed
You can check the indexation status of your website by entering site:domain.com into your target search engine, using an SEO crawling tool, or logging into Google Search Console and then clicking on Google Index > Coverage.
If the number of indexed URLs doesn’t match the total number of URLs in your database
Read more here: http://feeds.searchengineland.com/~r/searchengineland/~3/S-3NpAmwWMM/a-simple-3-step-framework-for-improving-your-technical-seo-309974