When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that are going to deliver little in the way of returns. This is not a new problem, and it is as true with traditional marketing tactics as it is with modern digital tactics.
Fortunately, there are business and marketing methodologies that exist to simplify marketing planning. And one of our favorites at Bowler Hat is the SWOT Analysis. In this post, I am going to detail how you can use the time-proven SWOT Analysis to focus your efforts and improve your SEO.
SWOT: Strengths, Weaknesses, Opportunities and Threats
A SWOT analysis covers four key areas: Strengths, Weaknesses, Opportunities and Threats. This is a true back-to-basics approach you can use to understand where you currently are in regard to optimizing your website and improving your SEO.
This is achieved through a simple grid system that has four panels, two rows and two columns.
The top row outlines strengths and weaknesses, which are usually internal to the business. The bottom row has the opportunities and threats, which are typically from external sources.
The first column, with strengths and opportunities, details factors that should be helpful in achieving your objective. The second column has the weaknesses and threats which are harmful to achieving your objective.
In an ideal world, your SEO SWOT will build on your digital marketing strategy so
Read more here: https://searchengineland.com/seo-swot-analysis-focusing-efforts-improve-results-287197