PROGRAMS AND PROJECTS

NewsLab has helped stations develop resources and strategies for tackling specific complex stories, through its Lab Days program. This intensive, two-day program involved briefings by subject experts, as well as a review of storytelling strategies. We no longer have outside funding to support Lab Days, but if we'd be happy to discuss developing a specialized program for you. Contact us for more information.

NewsLab also works in partnership with academic researchers to learn more about effective storytelling strategies and about how viewers view the news. Through research and laboratory testing of stories, we have been able to do more than suggest that a specific approach could be more understandable to viewers--we can prove it.

See what others have to say about NewsLab's work.