Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft’s Bing, Netflix, Spotify and Apple.
Facebook’s response, from Director of Developer Platforms and Programs Konstantinos Papamiltiadis, didn’t address some of most sensitive details and said there’s nothing new here — that these have been public, that users gave permission when they signed in to partner services with their Facebook accounts (highly debatable) and that most of the features provided through the partnerships are “now gone” anyway. Another day, another Facebook privacy scandal.
There has been little indication that the seemingly endless stream of privacy scandals embroiling Facebook over the past two years has done anything to pushed advertisers away from the platform. Will this latest news cause advertisers to reconsider their ad spend on Facebook? We asked media buyers. The short answer is no.
Facebook ads continue to perform
“Our clients care more about performance marketing results than political and legal kerfuffles,” said Marty Weintraub, founder of digital agency Aimclear. “Decisions as to our media spend mix and Facebook have only to do with likely marketing results.”
Weintraub says Aimclear has yet to have a client push back on recommendations to advertise on Facebook amidst its series of scandals (going back to 2007) and that requests from brands to include Facebook in ad buys have increased, not waned.
Michelle Morgan, director of client services at digital agency Clix Marketing also doesn’t expect
Read more here: https://marketingland.com/nyt-report-on-facebooks-data-deals-wont-sway-advertisers-say-media-buyers-254085