Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword.
Now, if your keyword happens to get thousands of searches per month, that’s not a problem, but what if the keywords you want (or need) to target only get 100 searches per month?
All of a sudden, a 5 percent click-through rate, 10 percent conversion rate and 20 percent close rate means you get one sale from that keyword… a year.
And that’s if you’re running an effective campaign on a keyword that gets a hundred searches a month. In many low-search volume campaigns, you could be running an unproven campaign on keywords with fewer than 20 searches a month!
So, if you are a niche business or want to get clicks out of high-value long-tail keywords, what do you do? Quit? Give it your best shot and pray something will eventually pan out?
Fortunately, if you’re dealing with low-traffic keywords, quitting or throwing spaghetti at the wall and hoping something sticks aren’t your only options. In this article, we’re going to look at three different
Read more here: https://searchengineland.com/no-search-volume-no-problem-3-ways-to-improve-low-traffic-adwords-campaigns-295262