Design by Leon de Postma, De Correspondent.
Social media has fundamentally changed how publishers reach their readers—and publishers’ business models have had to adapt dramatically to that change. With Facebook and Google now controlling the bulk of digital advertising revenue, and Facebook deprioritizing news articles on the News Feed, publishers are once again rethinking how to make publishing a sustainable business.
From The New York Times to Honolulu Civil Beat, we see sites large and small pursuing multiple revenue sources. We set out to document this complicated calculus, and, in the process, found reason for hope.
Over the last three years, we’ve interviewed staff from dozens of news organizations that are pursuing direct revenue from audiences in the form of subscriptions, donations, and/or memberships, including ProPublica, The Texas Tribune, De Correspondent, Stratechery, and Slate. These arrangements support a more collaborative vision for the relationship between journalists and the audiences they serve than news organizations have historically engaged in. Many outlets are taking the massive economic and technical changes rocking the news business as a prompt to act differently, and they’re finding that audience engagement and audience revenue are two sides of the same coin.
Today, in collaboration with the Tow Center for Digital Journalism, the Membership Puzzle Project, and the Institute for Nonprofit News, we’re publishing the full findings from our research in a “Guide to Audience Revenue and Engagement.” This report
Read more here: https://www.cjr.org/tow_center/how-to-decide-between-subscription-membership-donation.php