Advertisers love AdWords Editor. At countless conferences I’ve attended over the years, where I’ve heard all sorts of critiques of all sorts of products, Editor always stands out as a fan favorite. It’s the Gritty of the Google Ads world – something approaching universal approval. The main bit of feedback I hear is a plea that Google (my employer) never takes it away. It’s not going anywhere. In fact, we recently announced its relaunch as the Google Ads Editor.
There’s a lot to unpack with this inaugural version.
Here’s a countdown of my 10 favorite things about the new Editor.
10. The new search functionality
It stands to reason that Google would offer the ability to search. In the new Editor, you’ll see new search functionality so you can quickly find the campaigns and settings you need.
9. Built-in custom rules apply to more campaigns
Custom rules can surface super helpful reminders dedicated to improving your extensions, fixing non-serving ads, and plenty of other issues. In previous versions of Editor, built-in custom rules were limited to only Enabled campaigns. Now enabled, paused, pending, and draft campaigns within Editor are eligible to receive a helping hand from those built-in custom rules.
8. Video campaigns are easier to manage
There are so many video improvements that I was tempted to do a mini countdown-within-a-countdown. You know what? Let’s do it.
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