| 6 hours ago
Are adults in the U.S. looking to lower their monthly expenses, or are wireless carriers just offering better data plans? Whichever is the case, a new study from Pew Research Center revealed that more people are relying on their smartphones for internet access at home and spurning broadband connections.
A survey of 1,502 U.S. adults found that 27% of people do not subscribe to home broadband services and that the most common reason for not doing so is being able to do everything they need to do online via their smartphones, something 45% of respondents said.
Pew Research Center
Indeed, the percentage of smartphone-only internet users, which Pew defined as people who own smartphones but do not have high-speed connections at home, more than doubled from 8% in 2013 to 17% now.
Household income is clearly a factor in whether someone has broadband services at home. Ninety-two percent of respondents from households earning $75,000 or more annually subscribe, while that figure drops to 56% for those with an annual household income of less than $30,000.
However, the share of nonbroadband respondents who cited smartphones as the most important reason behind their choice nearly doubled, from 12% to 23%, since Pew last conducted similar research in 2015, while the cost of monthly subscriptions took the opposite path, with 33% calling it the most important reason in 2015 compared with 21% now.
Pew did not discover a burning
Read more here: https://www.adweek.com/digital/more-people-are-passing-on-home-broadband-and-relying-on-their-smartphones/