Google recently announced a new mobile ranking algorithm it is calling the “speed update”. Google states the speed update will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries”
Let me begin by saying: page load times are already a huge part of Google’s mobile ranking algorithm. They have been for some time now and are an important signal directly related to site traffic.
In the different cases below, you will see just how huge of an impact page speeds have. Google traffic seems to spike and plummets for some websites with varying desktop and mobile issues. Hopefully, something I share will help you persuade those reluctant on decreasing their load times motivation to do so.
The benefits of fast
The benefits of quicker load times are nothing new. Looking at load time is smart, it has always been a large factor in a user’s experience and integral for the success of any digital campaign regardless of ranking impact.
With the announcement of “mobile first,” Google has just allowed search engine optimization specialists (SEOs) to move optimizing site speed items from the depths of the dev backlog into the hotfix category. If your company or clients are still reluctant to place resources into it, it may be time to readdress the situation. Let them know that their competition is likely to fill the holes left by not optimizing your site speeds or taking a serious look at accelerated mobile pages (AMP).
For our purposes, we are
Read more here: https://searchengineland.com/mobile-speed-case-studies-push-for-faster-page-loads-295331