| 7 hours ago
Pew analyzed images posted (publicly) to the social network by 17 national news outlets between April 1 and June 30, 2018, using a computational method it calls machine vision to determine the genders of people who were depicted in them.
Men made up 67% of the 53,067 individuals who were identified in those photos, while women accounted for just 33%.
Pew Research Center
And in news photos that contained identifiable human faces, 53% showed exclusively men, while just 22% were women-only.
Pew said that the ranges of the 17 news outlets it studied in terms of share of individuals identified as women was 25% to 46%.
Size matters, as well, as Pew found that the average male face was 10% larger than the average female face in the images it analyzed.
Finally, Pew broke out certain categories, finding that:
In posts about the economy, 69% of images exclusively showed men, compared with 9% for women. In entertainment posts, those numbers were 42% and 27%, respectively. For immigration, it was 55% and 19%, respectively. And for sports, 60% of images exclusively showed men, compared with 17% for women.
Pew cautioned in its study, “While these findings are striking, there is no perfect benchmark or ‘true ratio’
Read more here: https://www.adweek.com/digital/men-outnumber-women-by-far-in-news-photos-posted-to-facebook/