I’ve written about how media organizations like The New York Times and The Minneapolis Star Tribune have used calendars to distribute specific areas of coverage, but as far as I know this is the first instance where a news organization is distributing all of its content through a calendar.
It’s worth recognizing that calendars are still platforms. Google and Apple could theoretically change how their calendars work in ways that could be detrimental to Frame’s publishing strategy. But this takes advantage of such a fundamental and established (and mundane!) component of technology that it’s difficult to see that happening. It’s also hard to fathom that news organizations haven’t thought of using calendars to this effect before.
In another departure from traditional newsweeklies, Frame will distribute its features over the course of the week, rather than all at once.
“People don’t have the time for that anymore,” Moe said. “We believe the modern magazine is sections that come out through the week.”
Frame’s only published “section” so far is called “Deconstructed.” It’s a meaty look at the context behind the a big news story, its size and importance akin to the cover story of a more traditional newsweekly. Moe asked me not to mention other planned sections, but I can say that they definitely feel like the sort of novel recurring features you’d expect from a weekly news magazine.
It also has a subscription model that newsweekly readers should find familiar — $5 per month or $50 annually. Though Moe has
Read more here: https://www.poynter.org/tech-tools/2019/meet-frame-a-weekly-news-magazine-that-lives-in-your-calendar-and-text-messages/