You’ve been doing everything right: keeping your content fresh, reviewing your backlink profile, and increasing your online review count. Yet you’re still seeing a steady decline in organic traffic. If this sounds familiar, it’s time to check your mobile page speed.
A year ago, Google rolled out its Speed Update. The company was clear in its statement that this update “will only affect pages that deliver the slowest experience.” In a mobile-first index world, that means Google is ranking your site based on its mobile experience and slow speeds must be addressed. But how slow is too slow? We can’t answer that definitively without making some assumptions, but I’ll share how we determine if mobile page speed scores may be killing our clients’ traffic and tips you can use to take a closer look at your own site.
Start with the PageSpeed Insights tool
There’s more than one tool for testing speed, but for simplicity’s sake, I’ll focus here on Google’s PageSpeed Insights tool. This tool grades the toughest, so if you have a good score on PageSpeed Insights, you’ll likely do well with any of the other online testing tools.
Below is an example of a client who experienced a significant traffic drop after the July 2018 mobile Speed Update and the corresponding PageSpeed Insights score. Since the client’s site was scoring in the single digits, it’s safe to say that this score qualifies as too low according to Google. In fairness, it must be noted that the Medic
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