LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the setting is “No” — meaning connections will be unable to download a user’s email via a data export unless the user manually switches the setting to “Yes.” TechCrunch first reported the email privacy setting after being tipped off by a reader.
This new privacy setting gives users a new level of added security around their email address, but at what cost to marketers?
Impact on advertisers. “This was certainly a blow to advertisers,” says AJ Wilcox, a LinkedIn ads expert and the founder of the LinkedIn ad agency B2Linked. Wilcox says this new privacy setting will definitely impact marketers who used email addresses they exported from LinkedIn connections to target ads both on and off the platform.
“One of the popular use cases of exporting these email addresses was CEOs who are well-known in a market who want to show ads to people who already know and respect them, which results in a warmer touch. Advertisers could take the bulk export of email addresses, and upload them into LinkedIn Ads, Facebook Ads, and other platforms,” says Wilcox.
Now, that the default setting for downloading email addresses is set to “No” — many LinkedIn user emails will no longer be available for data exports, severely limiting the amount of email addresses marketers can pull from the platform.
Why LinkedIn made the change. LinkedIn says this
Read more here: https://marketingland.com/linkedins-new-privacy-setting-prohibits-marketers-from-exporting-emails-252728