Spokane, Washington’s, free weekly, the Inlander, basically started as a grad school project. That was 25 years ago.
The McGregor brothers borrowed money from their grandma and relied on their mom to help them build staff. After 18 months, the Inlander made enough money to sustain itself, but publisher Ted McGregor and general manager Jeremy McGregor didn’t take salaries for quite a while, Ted McGregor said. It took five to seven years before he thought the Inlander might make it.
“It was a lot of hard work and took a while to get there, but we’re kind of countering the narrative a little bit here,” he said.
This is our last week, for now, with someone who started a news organization. We started in Flint with a journalist who’s trying to figure out the business side, then last week went to North Carolina and a newsroom that’s going statewide. Now, let’s take the long view.
Keep it simple
A few weeks ago, the Inlander started running a year-long serialized novel, which you can read more about here. That project brought in sponsorship from a major brand. The local writer’s making $10,000. And while the serial, “Miller Cane,” is online and on air, it was created as a print-first product.
There’s a huge cacophony of information right now, Ted said. But the Inlander has tried to stay true to telling stories and staying local.
“There’s been an explosion of journalism and information, particularly about the world and DC, but for Spokane,
Read more here: https://www.poynter.org/news/lessons-25-year-old-local-startup