What does it mean to be “voice search ready?” Ask different SEOs and you’re likely to get different answers — some involving schema, some discussing enhanced content and others invoking FAQs. However, a new analysis (registration required) of more than 73,000 business locations, conducted by Uberall, asserts that 96 percent of SMBs, mid-market and enterprise businesses with offline locations fail to meet the criteria for voice-search readiness (VSR).
Uberall identified “37 directories that directly feed voice search platforms,” which include the major virtual assistants. The big three (or four) were Google/Maps, Bing and Yelp but the list includes Facebook, Foursquare, Factual and numerous others, some of which are obscure and have little or no direct consumer traffic.
Uberall then compared business listings across all these sites and scored them according to the accuracy and completeness of their profiles in the following categories:
Address Hours Phone number Business name Website Zip code
These profile elements are foundational to local SEO and listings management. But beyond that basic fact, it’s not clear in the report how they specifically relate to voice search. (Google doesn’t break out which queries are keyed and which ones are entered by voice, so that has to be inferred from the form of the query.) The underlying logic of the study appears to be: voice search happens predominantly on mobile devices, which also see a high percentage of requests for local or offline business information.
Accordingly, poor local SEO optimization equals poor VSR. This view is justified
Read more here: http://feeds.searchengineland.com/~r/searchengineland/~3/ftPYpq5GLrY/just-4-of-u-s-businesses-voice-search-ready-finds-analysis-of-nearly-75000-companies-315143