Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy agile? If not, it’s time to jump into modern marketing and have your brand be part of a conversation, not a pushed message.
An agile marketing company uses social media to have one-on-one conversations with customers, and social media policies must encourage, not discourage this type of rapport.
Social media turnaround times are critical
A recent client I worked with reported that before starting agile marketing, its social media policy requires at least 10 separate approvers and 10 to 12 revisions on messaging for any social media campaign to go live.
They soon realized by the time they got their social messages approved, it was too late. Messages were outdated, irrelevant or didn’t add much value.
The other big problem was the approval process made it impossible for them to have any real dialogue with customers on social media.
Traditionally, social media policies were put into place to protect the company from bad publicity. But In a world where brand relationships mean everything, we need to be willing to take on a little more PR risk or we’re faced with something even riskier – our customers going elsewhere.
Empower the team to respond quickly to customers
Social media is by its very nature meant to be two-way communication and its critical that even large, regulated companies are able to trust and empower people
Read more here: https://marketingland.com/is-your-social-media-policy-agile-269001