A picture might be worth a thousand words, but some PR and marketing efforts call for additional text.
Visuals are taking over content marketing and social media efforts—74 percent of social media marketers use visuals in their campaigns—but what happens when you still need to say something? Enter a new way to make text more appealing: Instagram’s text posts.
The social app announced its new feature, now available to users, in a blog post and on Twitter:
— Instagram (@instagram) February 1, 2018
In its blog post, Instagram wrote:
Today, we’re introducing “Type” mode in stories, a new way to share anything that’s on your mind with creative text styles and backgrounds — no photo or video required. Now, you can turn your most random thoughts into something colorful and expressive.
When you open the camera, you’ll see “Type” next to “Normal” under the record button. Tap “Type” and write whatever comes to mind — your favorite lyrics, a silly thought or a random idea — and play with different styles to change the look and feel. Then, you can pick different background colors, highlight words and phrases or add a background photo.
Users can publish text-only posts through the feature, or place the type over photos and videos they share. Just as with other Instagram Stories (and with Snapchat Stories), the posts will disappear 24 hours after you
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