Does your organization have great photos on Instagram that could be used for other PR efforts?
Until now, Instagram hasn’t offered tools to download photos from its database, forcing users to share a given Instagram post or find other visuals for their campaigns. The company says it is developing a data download tool, but it has been opaque about what data will be portable.
Instagram has historically made it very difficult to export your data. You can’t drag, or tap and hold on images to save them. And you can’t download images you’ve already posted. That’s despite Instagram now being almost 8 years old and having over 800 million users. For comparison, Facebook launched its Download Your Information tool in 2010, just six years after launch.
We’re awaiting more info on whether you’ll only be able to download your photos, videos, and messages; or if you’ll also be able to export your following and follower lists, Likes, comments, Stories, and the captions you share with posts. It’s also unclear whether photos and videos will export in the full fidelity that they’re uploaded or displayed in, or whether they’ll be compressed.
Many might be excited by the option to use their old photos, but some question just where—outside of Instagram—organizations or individuals are supposed to post their photos.
Ideally, portability lets users control their own data and move freely to competitors’ sites. But that poses the question: Who is Instagram’s competition? Flickr? Google photos? And who
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