If you have market competition, you have to identify what makes your organization special.
An important part of differentiating your products is creating a distinct brand identity. This should include a mission statement, as well as a visual vocabulary and other style concerns.
The guide includes:
Your brand’s history and background Description of an ideal client Logo variations Fonts, typography and color palette
See the full infographic below to learn whether you’re covering all the bases in your branding documentation.
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