What compels a viewer to click on your video and stay until the end?
In many cases, it’s finding a step-by-step solution to a pressing problem or perplexing task.
Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos.
These opportunities can be a sweet spot for brand managers looking to find new customers online. Often, a business or service exists to fill a specific consumer need. By addressing that need with an explainer video, you can help increase your SEO and establish your organization as an industry leader.
What goes into a good explainer video?
Key insights include:
Always use the active voice and robust language in your script. Mention competitors. Your audience will go looking for them anyway. On average, users will watch 46.2 seconds of your video—so get to the point quickly.
For more tips on how to create a clever video that will develop new sales leads and establish your organization as a industry powerhouse, read the full infographic.
Read more here: https://www.prdaily.com/infographic-the-formula-for-a-perfect-explainer-video/