If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video.
Video marketing is on the rise as well. The latest State of Video Marketing Survey found that a whopping 87 percent of businesses are using video. And they’re not just using it more; they’re using it to greater effect. A full 83 percent of marketers say that video gives them a good ROI, up from 78 percent just 12 months ago.
Used right, video marketing is a great way to build your overall brand presence and SEO. But there is tremendous pressure to create great content — in fact, 90 percent of the marketers we talked to told us that they feel the level of competition and noise in video has increased in the past year.
It doesn’t have to be difficult. Here are a few ways you can easily create compelling content yourself, and use video marketing to reach your brand and sales goals.
Types of video content
It’s useful to remember that there is a wide variety of video types available to you beyond simple guides to your product. Educational videos can help you build trust and authority. In addition to video guides about your product, you can use video to provide subscribers with useful information that fits your topic and in which
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