| 6 hours ago
We’re in the middle of an employee recruitment dilemma, and it’s not just limited to agencies seeking talent.
More than ever, clients are approaching marketing agencies to help recruit qualified job candidates. The hiring landscape—for candidates and recruiters on both the agency and client sides—has dramatically changed, and there are a number of contributing factors to thank for the evolving hiring landscape.
Most notably (and not surprisingly), technology has majorly impacted recruitment by expanding a candidate’s potential job opportunities. It has increased candidate-company transparency, personalized the experience and expedited the hiring process as a whole. Because of this, the candidate’s job search journey has been transformed but vastly differs depending on a candidate’s gender, age and socioeconomic status. For example, research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%.
Another contributing factor impacting some industries is the decreasing unemployment rate. Since 2011, the unemployment rate has declined significantly. In 2018, unemployment reached its lowest rate in nearly 50 years. Unfortunately for select industries, this means fewer candidates seeking employment.
In order to recruit a diverse pool of potential employees in the current climate, organizations need to work harder to reach individual candidates at each key point along their job search journey.
This had led to the need for a marketing campaign, which presents opportunities both in terms of agencies recruiting for
Read more here: https://www.adweek.com/agencies/how-recruitment-has-become-more-of-a-marketing-priority/