Discerning how technology companies are going to change their offerings is usually difficult.
Most of the time, firms will make vague statements (like Google) or remain completely silent (like Apple).
That’s not the case with Facebook’s News Feed.
Earlier this year, Mark Zuckerberg clearly outlined a new direction for the product. In a public announcement, he explained that the company was going to shift how it prioritized posts.
As he put it: “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
He said he felt the News Feed had strayed from its mission. “Recently we’ve gotten feedback from our community that public content—posts from businesses, brands and media—is crowding out the personal moments that lead us to connect more with each other,” wrote Zuckerberg.
Not surprisingly, the move quickly sparked terror in the hearts of the businesses, brands and media creating public content. Digiday called it the “Great Facebook News Feed Purge” and an agency executive declared that “organic reach on Facebook is dead.”
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Were those dire predictions right? Have the Facebook News Feed changes affected the performance of content, ads and the platform itself? We looked at recent data to find out. What emerged is a complicated picture of the impact that the move has had.
These three insights stood out:
1. Engagement and visibility has dropped (for some).
Read more here: http://www.prdaily.com/Main/Articles/249c11fd-ff23-4c75-9c74-a21a198284fe.aspx