| 2 hours ago
For decades, Spanish-language media outlets in the United States have kept Latinos informed. Papers like El Diario La Prensa in New York, La Raza in Chicago and La Opinión in Los Angeles remain trusted news sources for Spanish speakers.
As legacy news organizations like The New York Times, Los Angeles Times, Chicago Tribune, Houston Chronicle and The Seattle Times expand their coverage with Spanish-language articles, they’re providing news and content to distinct demographics like U.S.-based Latinos. Actively and intentionally researching, building out signature experiences and creating content with this rapidly growing demographic in mind is starting to yield impactful results.
The Washington Post announced in late June plans to release a twice weekly Spanish-language podcast hosted by Colombian journalist Juan Carlos Iragorri and to publish pieces, both original and translated, in Spanish under the opinion section. Given the range of issues that impact Spanish speakers and modes of accessing content, Post Opinión will house diverse perspectives primarily from across Latin America, but also Spain, the U.S. and elsewhere. The podcast is also the first of its kind from a major legacy organization.
Former editorial director of The New York Times en Español Elias Lopez will oversee Post Opinión, an opportunity he intends to use to tap new and seasoned journalists to discuss the concerns in their respective Latin American countries.
“Because of the cultural affinity, because of all the issues that sort of thread throughout the region—like migration and
Read more here: https://www.adweek.com/digital/how-legacy-publications-are-targeting-latino-audiences/