This summer, Emily Dunn will join scores of new journalists working in local newsrooms. Like them, she’ll be among the youngest and least experienced. Unlike them, she’s there with a singular focus — to help develop a strategy for Instagram.
Dunn is one of three Missouri School of Journalism grads to take part in the first ever Instagram Local News summer fellowship, which was announced Wednesday. The fellowship is a project from Instagram and the Reynolds Journalism Institute at Mizzou.
Dunn, who graduates this month, will be at the St. Louis Post-Dispatch. Fellow grads Magdaline Duncan will work with The (Minneapolis) Star Tribune and Grace Lett will work with The Boston Globe. The fellowships, which are funded by Instagram, offer mentorship for the students and a place to experiment and reach new audiences in new ways for the newsrooms.
“We’re not expecting to become the next Chrissy Teigen,” said Amanda St. Amand, the Post-Dispatch’s digital editor, in an email. “But it’s a valuable tool that we could be using in a smarter way.”
Often, the goals of projects like this are growth — specifically with followers. But in this case, the goal is to get people in the newsroom thinking about how to reach the next generation of its audience where they are. And for now, one of those places is Instagram.
If newsrooms want to reach younger audiences, they have to include them in the process, said Lila King, with News and Publishing Partnerships at Instagram. In
Read more here: https://www.poynter.org/reporting-editing/2019/how-do-you-reach-young-audiences-these-local-newsrooms-and-mizzou-grads-will-experiment-on-instagram/