Imagine a blog post that is just pages and pages of text.
Would you voluntarily read that blog post till the very end? Not likely.
Today, the information revolution has led to exploding exponential content creation. Readers have multiple sources to get information from and without appealing content, writers may quickly find themselves losing readership.
Research suggests that interactive blog posts that contain visually stimulating, interactive content can increase readership and social media sharing by a factor of 40.
Here are five interactive content types you can include in your blog to keep your readers coming back for more:
1. Animate the inanimate.
Nothing spices up a blog better than videos. In fact, studies show that websites experience an 86 percent conversion rate just by incorporating videos in their posts.
It isn’t just videos, either; podcasts do a better job when it comes to increasing blog readership. Embed a podcast containing the audio to your post and watch as readers—and non-readers—visit your blog for information.
This tactic works especially well in “how-to” blogs where readers seek specific directions that are easy to understand and implement.
2. Use custom-created graphics.
Most freely available pictures and GIFs on the internet are overused and have hardly any impact on reader engagement. Why not create your own graphics to engage your readers?
Read more here: http://www.prdaily.com/Main/Articles/1939a22f-7bb3-4de8-9046-c351e1200dc5.aspx