| 4 hours ago
The several ad industry parody accounts roaming the internet have established their own personalities to put the industry’s elephants in the room. Female Copywriter is brilliantly scathing. Lee Clow’s Beard is akin to a fortune in a cookie with its musings. Though not too up to date, This Ad Life is still a gem. And we may or may not have an affinity for Adweak for obvious reasons.
Which brings us to one of the industry’s more unique faux persona’s: Dong Draper. The homage to Mad Men’s talisman, Don Draper, the account whips between snarky and wholesome on both Instagram and Twitter. Some of its greatest hits include How to Get a Job at Wieden + Kennedy for Dummies, a faux tweet from Donald Trump trying to get a job at the agency and several jabs at Cannes Lions culture.
Dong Draper also cleverly takes the layout of Adweek and makes it his own.
Since its inception a year and a half ago, the account’s owner has remained anonymous. But now, he has come forward to reveal himself and Adweek had a chance to catch up with one of advertising’s court jesters, copywriter Sai He.
Adweek: You really want to do this?
Sai He: I think so. Yes. Let’s do this.
Good. The big question is: why did you start this account?
It’s the lovechild of angst and detachment. I was on a yearlong hiatus at the
Read more here: https://www.adweek.com/creativity/how-a-copywriters-anonymous-meme-account-became-a-social-media-helpline-for-young-talent/