This summer, three young journalists went to work in local newsrooms. But they weren’t there to report, photograph, video or edit — they did it for the gram.
University of Missouri Journalism School graduates Emily Dunn, Grace Lett and Magdaline Duncan worked at the St. Louis Post-Dispatch, The Boston Globe and the (Minneapolis) Star Tribune specifically to test and create Instagram strategies to attract younger audiences.
The Instagram Local News Fellowship was a project from Instagram and the Reynolds Journalism Institute at Mizzou.
The three fellows brought creativity and a fresh perspective to their newsrooms, said Lila King, news and publishing partnerships lead with Instagram, in an email. (You can hear even more about their fellowship at a session at ONA19 in New Orleans this week.)
The goal of the fellowship wasn’t to grow followers or engagement — it was to get local newsrooms thinking about reaching new, younger audiences using the platform.
In all three places, it did both.
Instagram followers in Minneapolis grew by nearly 3,000. The Star Tribune went from no followers in the 13-17 age range to a growth of 1%.
Working with Duncan freed up other resources and created time for experimentation on Instagram, said Colleen Kelly, a senior digital editor at the Star Tribune, in an email.
“The biggest win was discovering how highly engaged our Instagram community was,” she said. “They responded enthusiastically to our new,
Read more here: https://www.poynter.org/reporting-editing/2019/how-3-local-newsrooms-got-to-know-instagram-better/