Deeper. One word the president of Hearst Magazines, Troy Young, uses to define the focus for the company in 2020. A deeper relationship with consumers. According to Troy, a deeper understanding of what the customer wants and how Hearst Magazines is serving them is vital for the future. Hearst magazine brands are strong across all platforms, Troy emphasized, but video and affiliate partnerships are bringing in new revenue and strengthening the company even more.
However, he also believes that evolving with the digital times does not necessarily mean a business model change. Advertisement remains important, along with all the other added streams of revenue the company is enjoying. It’s a process of adapting and evolving, but without disallowing advertisement, which he believes will continue, along with a more consumer-driven focus.
On his assessment of the future of magazines and magazine media: What magazines represent to readers, which is point of view, passion and perspective, that’s not going away. Magazines play an important role in the information ecosystem. Certainly, the Internet has changed how that information gets to the consumer. And it has