When it comes to SEO and trying to rank high on Google, everyone is trying to outdo each other. It’s competitive — so every little bit of SEO you can add to your site helps. But let’s face it… it’s a struggle!
Here are some common blunders you should avoid.
Adding keywords to your Google My Business listing business name
Everyone has heard of the importance of keywords. So, when thinking of their Google My Business (GMB) listing, it’s natural for a business to think that adding keywords to their business name could help their rankings on Google. Keywords in a business name can help with rankings, BUT if those keywords are not part of your company’s legal name, adding those keywords is in direct violation of Google My Business Guidelines.
So guess what? If you add keywords to your company’s name in your Google My Business listing, you just became a spammer — something Google (and the rest of the legitimate SEOs in the world) despises.
Here’s a strong word of advice: No matter how tempting it is to add keywords to your GMB business name to try and boost your local SEO rankings — DO NOT DO IT! It’s just not worth the risk.
Why is it risky? Your competitors (or anyone else, for that matter) who find “spam” in your Google My Business listing can report you to Google, and Google can take action against your listing, which is NOT a good thing.
Spam includes keyword-stuffed business
Read more here: http://feeds.searchengineland.com/~r/searchengineland/~3/WXeEi8AVh_o/are-you-guilty-of-these-common-seo-mistakes-305826