| 8 hours ago
Google has tweaked its algorithm to elevate original reporting in its search results, a product change that could benefit publishers that spend on newsgathering and spell disaster for aggregated news outlets that rely on search results for digital advertising revenue.
The product update is intended to elevate original reporting in search results and surface that original reporting for longer periods of time, even as other publishers may churn out other posts aggregating or building on that original reporting, Google vice president of news Richard Gringas wrote in a blog post Thursday.
Gringas wrote that the change is intended to acknowledge the amount of “time, effort and resources” publications spend on original reporting efforts, while also working to surface the “most authoritative reporting” to Google users who are looking for news updates.
In addition to trying to elevate original reporting on individual web pages, the change will also take a publisher’s “overall reputation for original reporting” into account. This, Gringas wrote, “means readers interested in the latest news can find the story that started it all, and publishers can benefit from having their original reporting more widely seen.” Google has used and will continue to use a number of other factors to determine which websites it surfaces in search results.
Prior to the change, Google surfaced more recent and more comprehensive versions of news stories in search without taking into account if the article was from the publication that originally broke
Read more here: https://www.adweek.com/digital/google-tweaks-algorithm-to-highlight-original-reporting-in-search-results/