Google is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across AdSense, AdMob and Ad Manager.
Google content policies will soon be divided into two categories: Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page will outline the types of content that cannot be monetized and the Google Publisher Restrictions page will outline specific content types that do not violate policies, but may not be appealing to all advertisers, such as alcohol or tobacco-related content.
The updates are scheduled to go live in September and are aimed at creating a simplified experience for publishers in terms of understanding what content can be monetized.
Why we should care
Brands and marketers have long been pushing for digital ad platforms to create more transparent and brand-safe environments. In the process, many of the content policies from ad platforms have been difficult to follow and understand for publishers — knowing what content cannot be monetized versus the types of content that can be monetized, but may not fit an advertiser’s branding standards. With this update, Google is making it easier for publishers to follow the rules.
“One consistent piece of feedback we’ve heard from our publishers is that they want us to further simplify our policies, across products, so that they are easier to understand and follow,” writes Google’s Director of Sustainable Ads Scott Spencer on the Inside AdSense blog.
It’s worth noting, Google isn’t launching any new content policies, only restructuring the framework around
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