It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites.
Survey consistent with traffic data. That finding is backed up by data from GatherUp, ThriveHive, and others that show Google Maps is driving most of their customers’ local traffic. Interestingly, the Brandify survey shows the percentage of Maps users goes down (51%) and the order of sites changes somewhat when consumers are asked which local sites/apps they consider “most useful.”
Source: Brandify (2019)
Most local search on smartphones. The vast majority of people (81%) use smartphones for “near me” searches, with a small number favoring tablets (9%) and the rest using desktops or laptops (22%). This stands in dramatic contrast to a survey released last week, which found that the PC was preferred for local searches — although the survey sample was dominated by those 55 and older.
There are a couple of other interesting things about the chart above. Facebook is the number two choice for local business search. That’s followed by Yelp and “business website.” This is another rejoinder to those who believe the small business website is dead.
Following websites, Google Assistant/Home and Instagram are next on the list. They, in turn, lead Apple Maps. Instagram is definitely on the SMB marketing radar but most local SEOs aren’t focused on the
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