Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the unwavering risk to their customers. Next year, Google will join the growing Brand Indicators for Messaging Identification (BIMI) initiative, an industry-wide effort to combat email security issues by enabling email inboxes to display sender-designated logos for authenticated messages.
Why we should care
For marketers, in particular, email is all about trust. BIMI provides a standard for a more secure global framework that will enable inboxes to display sender-designated logos.
Marketers will be able to ensure that our subscribers know that an email is coming from our brand. The multi-step verification process will help end-users recognize emails from verified brands — and well as identify phishing attempts from bad actors.
BIMI relies on authentication processes to verify senders. A brand’s email must be authenticated through the Domain-based Message Authentication, Receiving and Conformance (DMARC) standard. The logo, which will display next to the sender name in user’s managed inbox, will also need to be authenticated by a third-party that will issue a new type of certificate called a Verified Mark Certificate (VMC).
Verizon Media began a trial of BIMI across web and mobile Yahoo Mail properties last year.
“We saw two immediate benefits as the result of our BIMI beta in Yahoo Mail,” said Marcel Becker, director of product management for Verizon Media. “We were able to provide better and more accurate brand logos as part of our consumer mail experience
Read more here: https://marketingland.com/google-joins-bimi-initiative-to-combat-email-fraud-264440