In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce, addressed a group of several dozen publishers and broadcasters at an event held at the company’s Chicago offices Tuesday. And, at that event, he extended an olive branch.
In his opening remarks, Schindler said Google returned $11 billion in ad revenues to publishers last year, while acknowledging, “We also know it has not been easy.”
Everyone in the room knew that one key reason publishers have had difficulty generating ad revenue is that Google and Facebook draw some 80 percent of the growth in digital ad dollars directly. But Ramaswamy said there are limits to what the ad ecosystem can do for publishers, adding that the industry must focus on both ads and subscriptions. Schindler said Google is committed to building out subscription programs and plans to significantly ramp investment in this area.
“We come in peace…We are all invested in seeing you [publishers] succeed” — Google chief business officer Philipp Schindler
The “leadership summit” came a day after Google announced the end of its decade-old First Click Free program in response to years of publisher complaints about the requirement to offer free access to content in exchange for Google rankings. Instead, Google said it will offer Flexible Sampling programs that give publishers more control over the subscription process without being penalized in the rankings for putting up paywalls.
Schindler touched on the three elements of Google’s new focus on subscription
Read more here: https://searchengineland.com/google-extends-olive-branch-publishers-lays-new-focus-subscriptions-283833