Some PR pros just can’t cut the phone cord.
The request usually appears in an email, friendly enough in tone: A PR pro wants to “hop on a quick call” with a reporter to shoot the breeze. The PR pro might imagine a meeting of the minds, cordial and witty repartee, underscored by their coffeehouse Spotify playlist.
PR pros know that journalists are busy and receive hundreds of pitches a day. It only follows that to help his or her pitch stand out, a PR pro should befriend the journalist—and give it that personal touch.
However, if you’re pestering a journalist for a phone call without a specific, stated goal, you are wasting their time and yours.
There’s no consensus about the usefulness of phone calls in PR. Though most PR pros agree that cold calling is a bad practice, not all are convinced that phone pitches are a waste of time.
Some PR pros argue that a well-crafted follow-up call can be just the push a reporter needs to cover your story. For PR pros looking to reach a journalist by phone, make sure you plan ahead, read the signs well and have a backup plan in case your call goes off the rails.
However, some PR pros are moving away from phoning, with many on both sides saying they loathe telephone pitches.
TV producers WCPO, Fox19, WLWT, WKRC reveal they hate phone
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