Facebook is introducing two new additions to its analytics suite. Instagram account analytics and advanced analytics for Facebook Pages, the company announced Thursday, will be rolling out over the next several months and available via the Facebook Analytics dashboard.
Instagram account analytics. The new Instagram account analytics will give marketers more comprehensive data than what is currently available via Instagram Insights (which show how users engage with branded content).
For example, Instagram account analytics will give marketers:
Deeper levels of engagement metrics, including retention rates and lifetime value of users who interact with your Instagram content. The ability to create segments around engaged audiences and see the overlap among users who have downloaded a brand’s app, visited its website or engaged with its Facebook Page.
Advanced analytics for Facebook Pages The newly expanded Facebook Page analytics go beyond existing post-level metrics for Pages.
“Now, beta advanced Page analytics give you a broader view of the impact of your Page by including more valuable events (defined as actions people take on your Page), including Post Impression, Page follow/unfollow, Page like/unlike, and more,” wrote Josh Twist on the Facebook Analytics blog.
Page admins will be able to use the new analytics in combination with data already available in the Facebook Analytics dashboard to create new audience segments, track conversions and the path to purchase, and compare audience demographics by channel and activity.
How to get access. Facebook says both of these betas
Read more here: https://marketingland.com/facebook-begins-rolling-out-analytics-for-instagram-accounts-expanded-page-analytics-250996