As we begin to close out the last few weeks of the year, and if you’ve got a few extra dollars in your marketing budget to spend before the year’s end, you might think: Why bother with new content considering the time and effort it takes into producing something entirely new?
However, what if I told you there was a way to connect your brand message to a much wider audience using your existing content? There is a huge misconception about content — specifically, that once you put it out into the world, you’re done with it. This couldn’t be farther from the truth, which is where repurposing content comes into play.
Let’s look at a few ways you can get started with repurposed content during these last few weeks of the year (Trust me, it’s still possible) and how to re-engage old contacts.
Recycle content with a proven track record of success
Anything you produce can be used farther down the line, and there are a ton of benefits that come from adding repurposed content to your marketing strategy, including:
An SEO boost: If you repurpose an old blog post into an interactive asset, for instance, you generate new opportunities for backlinks, and authoritative links from high-ranking sites can help improve your rank for specific keywords. Reach a new audience: Think about repurposed content as a follow-up email. Your initial email might not have been opened, but the follow-up serves as another opportunity for the recipient to see whatever
Read more here: https://marketingland.com/end-year-marketing-strategy-focus-repurposing-re-engagement-229129