| 6 hours ago
Say what you want about the worlds of virtual reality and augmented reality—it’s gimmicky, it’s revolutionary, it’s expensive. But while it’s still too early to tell where it’s going or how big of a phenomenon it’ll be, the emerging medium clearly is not going to disappear anytime soon.
At the 2019 Consumer Electronics Show this week, many of the major VR and AR companies will be at the Las Vegas Convention Center giving demos and making announcements about their latest hardware and software. On Monday, HTC announced two new VR headsets, along with a number of integrations including Mozilla Firefox and a VR platform it wants to become the “Netflix for VR.” Also expected this week is a keynote speech by MagicLeap Chief Technology Officer, along with return appearances by Samsung’s VR rides and demos from Facebook’s Oculus.
None of the VR and AR demos or device announcements mean the future is overly bright for the industry. While IDC projects global spending on AR and VR to total $20.4 billion this year—a nearly 69 percent increase over 2018—headsets still haven’t become a household item, even with a decrease in prices.
While CES marks the start of the year in tech news, there are plenty of other AR, VR and MR announcements expected throughout 2019. Here are a few:
Announced last year, Facebook’s standalone Oculus Go promises to have the portability of its lesser-powered Oculus
Read more here: https://www.adweek.com/digital/despite-mainstream-hurdles-more-vr-and-ar-announcements-expected-in-2019/